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The Faro Signal

One real lesson a month. No sales pitch.

Not marketing theory — an actual finding from a real audit, a real design decision, or a mistake we caught and fixed, published as it happens. Skip the pitch, keep the tips.

Número 3
Ago 2026

Preguntamos a la IA por 7 negocios de Barcelona. Cinco no salían.

91 preguntas a ChatGPT, Perplexity y Google sobre negocios reales de aquí, con las respuestas guardadas. La IA sabe quién eres si le das tu nombre — pero no te recomienda a quien todavía no te conoce. Los datos, y las cinco cosas que sí mueven la aguja.

Leer el número 3 →
Issue 2
Sep 2026

We checked several agencies that call themselves "data-driven." None showed us a dashboard.

A closer look at how marketing agencies talk about "data-driven reporting" versus what they actually show — and the three questions worth asking before you believe the claim.

Read issue 2 →
Issue 1
Aug 2026

We didn't have our own SEO in order — here's what that taught us

An honest admission: our own site was missing the basics we'd flag on a client's in five minutes. What we fixed, and three things worth checking on your own site this week.

Read issue 1 →

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